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Curated by Motus

The best sales & GTM tools for B2B teams

Every tool on this list is tried and tested. We've used them in real client engagements — these are the ones that actually move the needle. Filters below help you find the right tool for your specific stage.

Some links are affiliate links. We may earn a commission at no extra cost to you. Our recommendations are never influenced by affiliate relationships.

Prospecting & Data

8 tools
🎯

Apollo.io

Top Pick

The all-in-one sales intelligence platform

Freemium

Access 275M+ verified contacts and 73M+ companies. Build targeted lists, enrich records, and launch sequences — all in one place.

Prospecting & DataVisit site
🧱

Clay

Top Pick

Data enrichment that actually scales

Freemium

Pull from 75+ data providers in one workflow. Waterfall enrichment, AI research, and hyper-personalisation at scale — no code required.

Prospecting & DataVisit site
🔍

ZoomInfo

Enterprise-grade B2B intelligence

Paid

The gold standard for firmographic and contact data. Buyer intent signals, org charts, and technographic filters for enterprise outbound.

Prospecting & DataVisit site
📞

Lusha

Direct dials and emails, fast

Freemium

Find verified mobile numbers and email addresses directly from LinkedIn. Integrates with your CRM in one click.

Prospecting & DataVisit site
✉️

Hunter.io

Find any professional email address

Freemium

Domain search, email finder, and verification in one tool. Simple, accurate, and trusted by 4M+ users worldwide.

Prospecting & DataVisit site
👻

PhantomBuster

Top Pick

LinkedIn automation and data extraction

Freemium

Scrape LinkedIn search results, extract profile data, auto-connect at scale. The most powerful LinkedIn data tool for outbound teams.

Prospecting & DataVisit site

Clearbit

Real-time B2B enrichment API

Paid

Enrich any email or domain with 100+ firmographic and technographic data points. Now part of HubSpot's data layer.

Prospecting & DataVisit site
🌍

Cognism

GDPR-compliant sales intelligence for EU

Paid

The best data provider for European markets. Verified mobile numbers, intent data, and compliance built-in.

Prospecting & DataVisit site

Outreach & Sequencing

6 tools

CRM & Pipeline

4 tools

AI & Automation

5 tools

LinkedIn

4 tools

Analytics & Intelligence

4 tools

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